Erika Gaudio

Executive Vice President of Sales and Marketing

Erika Gaudio is executive vice president of sales and marketing at VITAS Healthcare, the nation’s leading provider of end-of-life care. A purpose-driven leader, Erika oversees national strategy across 15 states and the District of Columbia, guiding efforts to expand access, elevate care, and drive innovation in serious illness.

Since joining VITAS in 2009, Erika has led efforts to ensure the company’s representatives and leaders are equipped to serve as trusted resources to hospitals, value-based care organizations, physicians, nursing homes, and senior living communities. She developed The Evolution training platform, a five-phase program designed to build deep clinical and consultative expertise in serious illness care, from evidence-based eligibility criteria to case studies and communication strategies. She also launched Phase 5, a leadership development track that continues to evolve alongside new clinical evidence, care pathways, and industry standards.

Erika has championed the use of enterprise data tools and CRM technology to enhance transparency, strengthen care coordination, and support strategic partnerships across the healthcare continuum. She also led the creation of VITAS Connected Care and the VIP program, expanding support for patients with complex needs and their care teams.

Her work has helped position VITAS as a leader in advanced illness education through nationally accredited CME/CE webinars and scalable clinical programs, including the American Heart Association’s Heart Failure Certification, sepsis and cardiac care initiatives, and the Goals of Care Preceptorship.

Erika holds a master’s degree in organizational leadership and a bachelor’s in business administration from Robert Morris University. She has been a licensed Assisted Living Administrator in Florida since 2012.